This article by CNN sportswriter Jeff Pearlman highlights a “then vs. now” aspect of audience feedback. The feedback loop has been transformed not just by speed and metrics, but also by the anonymity of the Internet. More numbers, but also more nastiness. If the audience is doing more work than ever, is it also doing more faulty work? Or does the quality of the interaction even matter? Is it enough that there simply is interaction, from a media org’s point of view?
There really isn’t a whole lot surprising here. Yes, it’s creepy, but what may be more interesting is what it means for web analytics. Now it’s mostly a numbers game. In the future, it will likely be much more.
The audience, it seems, has done its work! Apple is lavishing praise on us for downloading 10 billion apps. This was a great piece of marketing that encouraged all of us to keep the tally running higher buy patronizing the Apple store. We’ve done well!
Yes, it brilliantly targets ego, but it also points to things that are happening to media orgs in the digital age. Just food for thought right now.