This article by CNN sportswriter Jeff Pearlman highlights a “then vs. now” aspect of audience feedback. The feedback loop has been transformed not just by speed and metrics, but also by the anonymity of the Internet. More numbers, but also more nastiness. If the audience is doing more work than ever, is it also doing more faulty work? Or does the quality of the interaction even matter? Is it enough that there simply is interaction, from a media org’s point of view?