Boston Courant’s digital ‘bah humbug’

Great article on Nieman Lab about the weekly newspaper Boston Courant, which is in expansion mode, but in print only. In fact, the paper won’t go online until there’s a business model that makes sense. This, despite the fact that 8 years ago the paper paid a Ukrainian developer $50,000 to create a site. To this day, it remains offline.
The article points out that this is a calculation that other small papers are making. Giving content away online looks more like a death knell than salvation for these papers.
I like how this paper’s owner dismisses digital media as “toys,” which means no one has figured out how to turn them into revenue engines.
Is he wrong?


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